Tips for Jewelers and Wearble Artists
Take your pieces out of your case and show them to the customer. Take out one piece at a time so you can manage your work better.
Help customers try on necklaces and bracelets. Show them how easy your work is to put on…many people are using magnetic clasps or oversize clasps these days for that very reason.
Have at least two mirrors in your booth to accommodate multiple customers.
Give true and honest feedback…the customer will appreciate your finding the best piece for them.
Bonus tip: Use a mirror that is large enough for the person to see themselves, not just a small inexpensive plastic one. Everything in your booth can validate the value of your art, even your mirror.
Wearables: As people are browsing, mention they are welcome to try things on. Many artists create a small dressing room in a corner of their booths with a drape for privacy.
Have two full length mirrors to accommodate multiple customers. Make sure the frame of the mirror compliments your display.
Bonus tip: If customers can’t find their size, offer to do a custom order for them, exactly how they want.
Model your art and see your sales increase.