At Shows, it is your engagement with people that will ultimately result in higher sales.
Engagement is your being present in your booth.
Engagement is your giving your quick (rehearsed) welcome statement to people as they come into your booth.
Engagement is your touring people through your booth (especially in the case of flat or wall art).
Engagement is sharing who you are and your back story on your pieces.
Engagement is your being an active seller in your booth.