Use electronic media to promote yourself
and ultimately sell more art!
1 Collect email names at festivals and build your list over time. Amdur Productions offers 19 festivals this season where you can exhibit and collect names. Pass out business cards and other collateral with your website and a great image of your work.
2 Carefully manage your email list, collect names at festivals and from anyone who contacts you by e-mail. Keep lists sorted geographically. Be creative in collecting emails – try an artwork giveaway from your festival booth or web site.
3 Send out electronic postcards, electronic seasonal newsletters and announcements of your next festival(s) to your email list. At Amdur Productions, we provide artists with a “graphics” library of show logos and postcards to use in their electronic and regular mailings.
4 Provide your email address, website and great images to
Amdur Productions. At the new Amdur Productions’ website, exhibitors’ images and links to artists’ web sites get more eyeballs to your site.
5 Your business website is your resume, your studio, your gallery. Create a site that grabs attention. Keep accomplishments, festivals/events, and projects up to date. Include your bio, samples of your art, your contact info – phone number, email, and address. Set up Analytics (like Google) to monitor who is going to your site and where they are coming from. Review this often. Give people a chance to sign up to receive newsletters from you.
6 Professionally used, Facebook is a great way to communicate with customers and people you have met at festivals. Choose memorable images. Make sure all business information is correct. Post and celebrate accomplishments like getting into a show, awards and special commissions. Post photos of your studio, you at work and your new work.
Respond to people’s comments.
7 Learn about Twitter, Instagram, Pinterest as other good ways to promote yourself. You can use their icons on your web and business cards to let people know to look for your there too.
Here’s to seeing you on the street….and on the web.