1 Before the show, get the word out:
• Mail show postcards to your list. Include festival info, your name and booth number. Amdur Productions provides artists with personalized postcards featuring their art!
• Follow up with an email postcard which includes festival information and images of your work. Amdur Productions has both JPEG and PDF versions of postcards available for exhibitors.
• Display festival info on your website and social media. Keep your web site fresh with new work too.
2 Provide festival directors information about you and your work so that they can include you in media opportunities that arise for the festival.
3 At the show, draw the crowd into your booth by demonstrating your art at the festival. If you can’t demonstrate, have some raw materials or a piece of your equipment and explain your process.
4 Have a sign-in book in your booth to build your contact list—get home and email addresses. Have a sign-in area on your website too.
5 Make sure your booth is visually appealing and price art fairly. Show work at multiple price points with nice price tags.
6 Have business cards which include an image of your art, your phone number and your web address. Distribute them in your booth and leave a stack for people to take when you are busy.
7 Interact with the public. Explain your art, tell your story. Offer to bring other pieces to a person’s home after the fest if they are not sure a piece will fit.
8 Handle your art. Take art off the walls or pedestals or out from a case to show to a potential customer.
9 During the fest, tweet, post, and pin on social media platforms.
10 After the show, follow up with leads and deliver on promises. Make new work; keep it fresh and appealing for new and repeat buyers.
Take credit cards! People spend more easily and buy more with plastic.
See you on the street!