Carefully manage your email list. Collect email addresses at festivals and from anyone who contacts you by e-mail. Keep lists sorted geographically. You can be creative in collecting emails – try an artwork giveaway from your festival booth or web site. Take advantage of Amdur Productions’ 20 festivals this season to build your lists and sell your art.
Send out electronic postcards, seasonal newsletters and announcements of your next festival(s) to your email list. At Amdur Productions, we provide artists with a “graphics” library of show logos and postcards to use in their electronic (and regular) mailings.
Your website is your resume, your studio, your gallery. Create a site that grabs attention. Keep accomplishments, festivals/events, and projects up to date. Include your bio, samples of your art, your contact info – phone number, email, and address. Set up Analytics (like Google) to monitor who is going to your site and where they are coming from. Review this often. Give people a chance to sign up to receive emails from you.
Professionally used platforms like Facebook are great ways to communicate with customers and people you have met at festivals. Post memorable images, photos of your studio, you at work and celebrate accomplishments like getting into a show, awards and special commissions. Make sure all business information is correct and respond to people’s comments.
Learn about other social media platforms like Twitter, Instagram and Pinterest as good ways to promote yourself. You can use their icons on your website and business cards to let people know to look for your there too.
