Great Titles = Better Sales!
“Velcrow” by artist Chuck Wimmer
A frequent problem artists face is what to title a piece. A good title can help sell a piece of art. Jewelers can decide to opt in or not…but for the rest of us titles are mandatory, so let’s keep going.
The too often used “Untitled 1” does not count as a title. It gets a zero in creativity and function. A good title is like a person’s name, it gives the viewer a connection to the art. It let’s the viewer in to some aspect of the work that inspired you or that you wish to convey.
Titles can be humorous…and bring a laugh or smile to the viewer. Humor can be derived from the human condition or a double entendre.
Good titles help sell your art as they connect the viewer to the art. Some artists start with a title, then create the piece. Whichever way you choose to go, give thought and attention to your titles.
Just like passwords, titles can be weak or strong. Example of titles for a painting of pink roses:
Weak Title: “Pink Roses in Vase” This is dry. It says what we see, and gives us nothing more.
Good Title: “Opening” This speaks to the moment and time it takes to unfurl, to come into one’s possibility, and speaks to the passage of time. Much more interesting, with many more toe-holds for the viewer.
A good title is suggestive, can be a metaphor, or can be open to interpretation.
“Opening” by artist Pamela Couch