Tips from Amy Amdur
Welcome to Spring and the imminent start of the art fair season. This is the time to do your prep work for the summer season. By now you should have a pretty good idea of which shows you will be in. So…what to do? Here is a list to get you ready:
Finish up and finalize any show registrations and payments you have. At Amdur Productions, we offer payment plans and also accept credit cards.
Put your show schedule on your website. If you don’t have a web site, get one.
Get plenty of business cards printed, include your web site and an image of your work.
Tighten up your email address list and prepare an eblast newsletter to your list letting people know where you will be showing your work this summer.
Get your vehicle in for maintenance before you hit the highways. Avoid being an artist who doesn’t make it to the show because of car trouble.
Keep making art. Frame or finish any pieces for the early shows. Try to offer only new work this summer at the festivals.
Check your tent, panels and pedestals. If something is broken, get it fixed. If you need new parts, get them now. Check web sites, like eBay, for these items too.
Plan your hotel and travel wisely. Use some of the web based discount travel sites to get best rates. At Amdur Productions we also offer specially priced rooms at hotels near the festivals. Save money by rooming with friends who are at the same festival.
Plan your festival display: walls, hanging plan, floor covering, signage, price tags and guest book.
Review your pricing. Now more than ever is the time to have work in 2 to 3 price levels.
Good luck… get started now and you’ll be in fine shape this summer.