Tips from Amy Amdur
Offer multiple price points of work in your booth. If your work usually sells for $2,500, include work for $250 that is smaller, may not have all the detail, but is still full of integrity. If your work is usually $250, offer something smaller, simpler but still full of integrity for $25. The idea here is to cast a broad net for shoppers at all price points.
Those who are math geniuses will see that you can sell one piece for $2,500, 10 pieces for $250 or 100 pieces for $25 and still end up with the same money in your pocket at end of day.
Many true marketers will argue that the most strategic option is to sell more for less, in fact expanding and increasing your base of buyers, what many call broadening the base of the “pyramid”. These buyers are the people you cultivate over the years to be bigger buyers and collectors over time, and when the economy has turned around.
Keep track of who comes into your booth and who you sell to. Use this opportunity to collect names, addresses and email addresses for future contacts.
Good luck!
