Top 10 Tips
- 1. Before the show, get the word out:
- Mail or e-mail show postcards to your list. Include festival info, your name
and booth number. - Follow up with an email postcard which includes festival information
and images of your work. Amdur Productions has both JPEG and PDF versions of postcards available for exhibitors. - Display festival info on your website and social media. Keep your website fresh with new work too.
- 2. Provide festival directors information about you and your work so that they can include you in media opportunities that arise for the festival.
- 3. At the show, draw the crowd into your booth by demonstrating your art at the festival. If you can’t demonstrate, have some raw materials or a piece of your equipment and explain your process.
- 4. Have a sign-in book in your booth to build your contact list-get home and email addresses. Have a sign-in area on your website too.
- 5. Make sure your booth is visually appealing and price art fairly. Show work at multiple price points with nice price tags.
- 6. Have business cards which include an image of your art, your phone number and your web address. Distribute them in your booth and leave a stack for people to take when you are busy.
- 7. Interact with the public. Explain your art, tell your story. Offer to bring other pieces to a person’s home after the fest if they are not sure a piece will fit.
- 8. Handle your art. Take art off the walls or pedestals or out from a case to show to a potential customer.
- 9. During the fest, tweet, post, and pin on social media platforms.
- 10. After the show, follow up with leads and deliver on promises … Make new work; keep it fresh and appealing for new and repeat buyers.
- Bonus Tip!: Take credit cards or virtual payment! People spend more easily and buy more!
See you on the streets!
