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October 25, 2015

Artist Tips: Explaining the Process

By Caitlin Pfleger / Blog

Tips for Increasing Interest and Sales

Artists, have a quick script that you can use to explain a SIMPLIFIED version of your process. It helps to have pieces in process or raw materials on hand to use as you talk (think 5th grade reports and visual aids.) Be to the point, short but sweet. Longer is not better.

When people understand all that goes into your art, they will be more likely to buy.

If you tell the story about how that piece came to be, the customer is now a part of that story and feels that connection to you and the art.

Bonus Tip: Do a live demonstration in your booth or if that is not possible, think about photos or a video on a laptop.

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